Are we radical Enough? 

This was a sentence we brought back again and again as I held my first sustainability role. It was a question we asked each other when I did my sustainability masters. It is a question I ask myself as I advise companies on their sustainability. It is a good question I must admit. There is only so much time to mess around and address problems half heartedly or uncover only part of the source of a problem. When working on my first sustainability role, the questioning was a way to ask ourselves whether we were pushing and demanding enough from the company. How much could we ask knowing we wished for more but barely half our requests would be met? During my studies we were using our creative thinking to imagine a world at the forefront of sustainability which could then inspire us in the work place or any other path we chose to took upon our graduation. Currently my colleagues question whether our cross knowledge of the problem from working with different clients can be used to support clients to dream further and wider. 

This question always met the boundary of the feasible and attainable in the long term. To what extent can an organisation be pushed, implement the changes and sustain them in the long run. After all, this is a requirement to being sustainable and who better than the insiders of the organisation can say what they can deliver. While my desire to push for “ a perfectly shaped” sustainable solution is great, the desire to see something come to flourishing on needs to be greater. So is radicalism really something to aim for?